Search Marketing Answers

I’m extremely pleased to announce that I was recently invited by Ann Smarty, Director of Media at Search Engine Journal to become a guest blogger at what I consider the premier SEO blog online. And today my first article was published there. It’s entitled “8 Key Points to Multiple Nich Sites and Controlling Back Links”. And in just a few hours since publishing, it’s gone hot at Sphinn…

The new Bing Search Engine (Decision Engine?) launched tonight in “preview” mode, and I’ve done an initial test to see how well it does at general search, since that’s the focus of my primary business. While Microsoft’s saying it’s not going to supplant Google in the search market, we can expect that since they’re pouring $100 million into an advertising blitz, and that most people already assume it’s a search engine. So for now at least, that’s how I’m approaching my assessment. And so far, I’ve already found something that should cause Google to sit up and pay attention…

Rather than having the courage, willingness and fortitude to adapt and change with the times, the newspaper industry is instead, taking a much more old-boys club approach to finding ways to get back into financially flourishing. The latest cry is that we should allow them to violate U.S. antitrust laws… It’s sickening, deplorable, and though they claim that their failure would be threat to democracy, the TRUTH is that allowing them THEIR way would be the real threat to democracy…

So everyone’s all gaga over Twitter. And a thousand “Top Twitter Tip” blog posts. Yet with so many other things needing my attention on any given day, I quickly realized there has to be a better way to use Twitter than the default Twitter.com system and there were some really good tips already out there, yet just as many more that didn’t apply to me, someone who is both hoping to find new business opportunities on Twitter and also be able to educate my own clients on social networking. So I’ve come up with a list that fits that need…

If one of those “panel based” web statistic providers (think Alexa, comScore, Nielsen) tries to sell you their products, or worse, someone insists on making a business decision based on statistics from one of those “We really don’t have access to real statistics, but we have access to web servers so TRUST US” companies (think Compete.com), run for the hills…